{"id":21,"date":"2014-05-30T15:42:09","date_gmt":"2014-05-30T14:42:09","guid":{"rendered":"http:\/\/www.asenconseil.com\/?page_id=21"},"modified":"2015-12-16T18:13:50","modified_gmt":"2015-12-16T17:13:50","slug":"strategic-account-management","status":"publish","type":"page","link":"https:\/\/www.asenconseil.com\/?page_id=21","title":{"rendered":"Strategic Account Management"},"content":{"rendered":"<p><strong>Strategic Account Management<\/strong> is the appropriate <strong>answer to the globalization<\/strong>.<a href=\"http:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Rosace-UK-essai.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-364\" src=\"http:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Rosace-UK-essai-300x271.jpg\" alt=\"Rosace UK essai\" width=\"320\" height=\"290\" srcset=\"https:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Rosace-UK-essai-300x271.jpg 300w, https:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Rosace-UK-essai-1024x928.jpg 1024w, https:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Rosace-UK-essai-619x561.jpg 619w, https:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Rosace-UK-essai.jpg 1188w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<p>In most of the industrial companies , 30% to 40% percent of the turnover of an activity is made through less than ten\u00a0international or multi- zone customers.<\/p>\n<p>The Strategic Account Management\u00a0<strong>reshapes the Customer Relationship<\/strong> with these key accounts, in a way which evolves towards the <strong>Elaboration\u00a0of Solutions and long term relationship<\/strong>,\u00a0instead of limiting the relationship to the sale\u00a0of products (which would evolve in that case progressively\u00a0to the sale of commodities).<\/p>\n<p>The <strong>seniority<\/strong> of the Relationship is enhanced with <strong>the main decision makers<\/strong> of the Customer. The needs are anticipated. The Relationship becomes <strong>win- win.<\/strong> The account is protected and<strong> the market share increases accordingly<\/strong>.<\/p>\n<p>Supplier\u00a0may then <strong>grow\u00a0with the Customer\u00a0in synergy\u00a0towards\u00a0new geographies<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>We offer\u00a0a triple commercial, technical and financial expertise to serve the industrial development<\/strong> <strong>:<\/strong><\/p>\n<p><a href=\"http:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Fl\u00e8che-actions-conseil.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-254\" src=\"http:\/\/www.asenconseil.com\/wp-content\/uploads\/2015\/04\/Fl\u00e8che-actions-conseil.jpg\" alt=\"Fl\u00e8che actions conseil\" width=\"156\" height=\"400\" \/><\/a><strong>\u00a0\u00a0Phase 1 :<\/strong><\/p>\n<p><strong>&#8211; diagnostic<\/strong> and <strong>benchmark<\/strong> of the existing situation<\/p>\n<p><strong>\u00a0\u00a0Phase 2 :<\/strong><\/p>\n<p><strong>&#8211;<\/strong> selection<strong> of the appropriate Strategic Accounts<\/strong><\/p>\n<p><strong>&#8211;\u00a0<\/strong>definition of\u00a0the <strong>Account Managers profile<\/strong><\/p>\n<p><strong>&#8211;\u00a0search for the added value parameters<\/strong><\/p>\n<p><strong>&#8211;\u00a0elaboration of differenciating solutions<\/strong><\/p>\n<p><strong>&#8211;\u00a0organizational improvement suggestions where relevant<\/strong><\/p>\n<p><strong>\u00a0 Phase 3 :<\/strong><\/p>\n<p><strong>&#8211;\u00a0operational start- up<\/strong>\u00a0through the <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.asenconseil.com\/?page_id=16\"><strong>training\u00a0of the Strategic Account Managers<\/strong><\/a><\/span><\/p>\n<p><strong>The benefits are :<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>&#8211; significant increase of market shares increase<\/strong>\u00a0at strategic customers<\/p>\n<p style=\"text-align: left;\"><strong>&#8211; profitability improvement<\/strong> through adding value solutions<\/p>\n<p style=\"text-align: left;\"><strong>&#8211; minimization of the\u00a0risk linked to the\u00a0growth in foreign countries<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>&#8211; International growth of the activity<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>&#8211;<\/strong> <strong>alignment and focus<\/strong> of the internal structures<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Account Management is the appropriate answer to the globalization. In most of the industrial companies , 30% to 40% percent of the turnover of an activity is made through less than ten\u00a0international or multi- zone customers. The Strategic Account Management\u00a0reshapes the Customer Relationship with these key accounts, in a way which evolves towards the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=\/wp\/v2\/pages\/21"}],"collection":[{"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":62,"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions\/437"}],"wp:attachment":[{"href":"https:\/\/www.asenconseil.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}